The Miracle Hindsight Design Strategy

Effective Online Presence

  innovative presentation

To make certain that visitors to your site have a memorable experience, and hopefully even bookmark you in their 'favourites', you're going to need something innovative that will jump out and strike them and then stick in their minds!

Hence, the appearance of your home page is crucial. Naturally, the effect of your site must be in keeping with the message your company are trying to give out, but an imaginative introduction makes a lasting impression...

  effective interaction

At Miracle Hindsight, we encourage the utilisation of bold images and interactive DHTML effects to create a site that provides the viewer with a two-way experience in an established environment.

Functionality

  structure

To provide your visitors with a positive experience that consolidates their impression of your company, as well as promoting the implementation of a powerful corporate image, we create a space that ties together internally and externally. i.e. From page to page, the 'feel' of the space is the same, and is also in keeping with your physical company's identity.

  content

Is your site targeting passing visitors or clients seeking information and online services? Are you aiming to publish company information to the web, or simply interest a potential client enough to enter their details in your response form?

Before we begin a project, we assess the intended aim of your site, focussing on it's 'Most Important Action'. That is, the focal point you are driving people towards, whether it be a response form or a page of the latest discounted bargains...

  navigation

As this is the means by which visitors will get around your site, its importance cannot be stressed enough. In three or four clicks, your potential client wants to find the answer to their question, or find something of interest. Otherwise, one click and your company is their browser's history.

There are a number of popular methods to site navigation, and there are more inventive alternatives. The important factor is that site navigation is easy, and no-one gets lost or frustrated!

Company Projection

  corporate identity

With the use of text/background colours, background texture, font, screen layout, the use of interactive elements, link colours and styles, etc, we will ensure that there is no mistaking your site for someone else's.

If you want a competitive internet presence, you need a competitive internet identity. If you're looking for advise, look no further. Contact us now for your first consultancy meeting, absolutely free!

  product branding & brand values

Second only to your company identity, comes the branding of the products you sell. We aim to make certain that our clients and their products are unmissable and unmistakable. Whether you're selling or simply advertising, we can create a site that communicates YOU to your clients.